Case study

Zerigo Health

Influencer Marketing


As an innovative medical device, the uses and benefits Zerigo’s at-home light therapy (phototherapy) treatment is not always readily understood. Without real user experiences, the company was struggling to attract consumers.



An influencer program that could demonstrate users interacting with, and benefitting from, the product.


Getting started

Our team knew that the client has a strong Friends and Family program, so we took advantage of those ready-made advocates to kick off. Building from there, we used our own research techniques to identify additional influencers in various verticals, particularly people who are open about their eczema and psoriasis conditions.



To achieve the greatest reach across different demographics, we then prioritized influencers in a range of verticals such as yoga, beauty, parenting and lifestyle.​



Making the most of our partners

Ultimately, we chose influencers who fit our target profile and also agreed to a strategic plan that would achieve our goals.

  • Each influencer agreed to posts that showed them using the product, sharing their story and their results
  • Their progress had to be shown in at least 4 posts, including a before and after post
  • All posts had to be collaborative on Instagram and shared on LinkedIn, so ads could be run easily along with them.

Not only has the program succeeded in generating demand from consumers, it has also attracted new influencers who want to tell their Zerigo story. The content has also been useful in achieving the client’s secondary goal of reaching employers who might consider including the Zerigo device part of corporate health plans.